We are all aware of the radical change that the concept of health has experienced in last 10- 15 years. Pills are no longer an exclusive territory of pharmacy as well as cosmetics of perfume shops or beauty centres. All this concepts must be reflected in packaging and presentation cases with a design much closer to cosmetic world than to the medicine one.

CDLP is a Stockholm based prime underwear young label going against the norm of men’s underwear mass production. Taking a sartorial approach in designing a new generation of high quality underwear made from superior fabrics, CDLP creates a unique customer experience through a strong visual narrative focuses on intellectual masculinity and enhanced by ingenious packaging.
That´s why we ask them to answer some questions for our blog.

Sonia Graffin is the Marketing Manager and member of the Steering Committee in Perfumes y Diseño, as well as the Marketing Manager in Delpozo Fashion.

COLOURS TALK ABOUT OUR PRODUCT, ABOUT OUR PERSONALITY. BEING HEARD THOUGH COLOURS IS NOT AS EASY AS WE HAVE BEEN LED TO BELIEVE.

Brandpackaging could be defined as the union between branding and packaging. A connection that the fashion world has learn to exploit perfectly.