HEALTH & PACKAGING
We are all aware of the radical change that the concept of health has experienced in last 10- 15 years.
Nowadays
we can sell toothpaste as a cosmetic, with an argument base on beauty. A sunscreen is at the same time an anti-aging cream, and taking pills of collagen and magnesium is part of the daily beauty routine
of many people.
All this concepts must be reflected in packaging and presentation cases with a design much closer to cosmetic world than to the medicine one.
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